Tag Heuer Professional Watch

Get Best Luxury Tag Heuer Professional Fake Watch

When it comes to vintage Heuer, it's the historic chronographs that constantly grab the headlines. I mean, who hasn't recently read a story about some uber-rare, record-breaking Autavia, Carrera, or Monaco? Yet, there's one watch that played a critical role in Heuer's history that remains almost entirely overlooked. Its stunning success was unexpected and came at the best possible time for the company. In Jack Heuer's own words: "We could not imagine that this model would be the very watch that was to help the company recover." Surprisingly, this glorious hero was not a chronograph ĘC hell, most of the time it's powered by a quartz movement. So let's settle this injustice and look at a relatively obscure diving watch, despite it being a bestseller from 1979 to this very day. This is the Tag Heuer Professional Watch.

This story starts in 1979, when Heuer was not doing so well as a company. Its situation had started deteriorating as early as late 1974, as the entire Swiss watchmaking industry was badly hit by the quartz crisis. Quartz watches were indeed more technically advanced than mechanical watches, and at this point they had reached a lower price point too, making them fierce competitors for the traditional Swiss companies to tangle with. That's not to say that those stalwarts didn't try to enter the market too though. A conglomerate of 21 of the most prestigious manufactures (Patek Philippe, Rolex, Omega, IWC, you name it) was put together and developed their own quartz movement, the Beta-21. It was nonetheless a set of industrial skills that was very different from traditional craftsmanship, and the outlook did not look so positive for the Swiss at the time.

It is in that grim context that Jack Heuer saw an opportunity during an industry trade show in 1979. It all started from a recurrent complaint that it was hard to find reliable private label watches for underwater sports. This segment wasn't anything close to Heuer's bread and butter business of making racing chronographs, but it shared the requirements of precision, sturdiness, and affordability. Heuer took the challenge, trusted a French supplier called Monnin, and Jack Heuer witnessed the incredible happen. "To our great surprise our new diving watches were very well received by the market," he said. So much so, in fact, that the following year Heuer began offering the Diver Tag Heuer Professional Replica in four different sizes and a multitude of dial configurations.

There's something we have to address head-on: the Rolex Submariner resemblance. There is no hiding that the Heuer borrowed a lot its design from the legendary diver, from the Mercedes hands (although early examples also had cathedral hands) to the case's crown guards. Heuer wasn't try to hide this at all. The idea wasn't to create a fake Sub, but rather to offer a good diving watch and the aesthetic popularized by the Rolex at a different price point. It should be remembered though that in the late 1970s the Submariner was selling well enough, but its completely iconic luxury status were nowhere near the level it's at today.

The price point of the Heuer diver was indeed one of its most compelling arguments, coming in at just a fraction of the price of the contemporary Rolex Submariner. In 1980, a stainless steel Heuer Diver was indeed sold in the $200 range, while a comparable Rolex Submariner date was offered for just above $1,000. Most of the Heuer divers were powered by quartz movements (originally from ESA, then later on from ETA), though it should be noted that the original 1979 Diver Professional could be had with either a quartz movement or an automatic movement (found in reference 844 and 8440). It is actually inaccurate to speak about the Diver Professional is if it's one watch, as a multitude of diverse models populated the collection.

To simplify things, there were four different sizes (28mm, 32mm, 38mm, and 42mm, incidentally none at the 40mm case size of the contemporary Rolex Submariner), with different finishes (such as black PVD, olive-green, two-tone, and brushed stainless steel) and many different dial colors (black, blue, orange, white luminous) available over the years. If you do the math, you realize the sheer size of the range, much of which has been cataloged by On The Dash.

The Diver Professional immediately sold very well for Heuer, and continued to do so even after Heuer became TAG Heuer in 1985. After the merger, the line was kept as is, and quickly expanded, for instance with a red version in 1992. The Heuer Professional series eventually became the Aquaracer in 2004 (which still exists today). Looking at the history, the real impact of the Heuer tag heuer professional golf watch replica is striking: In some form or another, these dive watches have been a best-seller for (TAG) Heuer since 1979! And all that happened without any swanky brand ambassadors or giant marketing campaigns. There was no formal endorsement, although it was recently discovered that Timothy Dalton wore two examples in the James Bond film The Living Daylights. If you have read Jack Heuer's biography you might also remember the actress Bo Derek sporting a ladies' piece, naked on a beach (you won't find the picture here, but it is page 258 of Jack's biography, The Times Of My Life).

Let's now talk about collectibility. To be honest, these Heuer divers are neither very rare nor highly-coveted (except for a few very special configurations, such as the PVD lume dial model that James Bond sported). With a bit of digging on Ebay and the forums, more common models can be found for around $300-500. As often happens with vintage watches, the earlier models with the single Heuer badge command a premium over the 1000/2000 series launched in late 1983 (the differences between the 2 collections are limited to the indexes, bezel, and bracelet), and the later TAG Heuer versions are the least expensive. A Heuer collector reviewed a bunch of different examples on his website, aptly named Heuerville, which you can browse for more details.

Knowing how important this line of watches was to TAG Heuer as a company, it's interesting to think about why they were such a success. On one hand, these watches became popular, and remained so, because they offered a very defined value proposition: a tool watch from a respectable brand that you can wear with confidence, at a good price. The success though was also a reward for Heuer's willingness to embrace the changing tide and ride the quartz wave on its own terms when much of the watch industry struggled to adapt. Reading between the lines, it's easy to wonder if the same will eventually be said about some yet-to-be-released product in a few decades as smartwatches begin to occupy the space quartz watches occupied in the 70s and 80s. We'll just have to wait and see.